Search Results - "amplifier"

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    Consumer behaviour and social network sites : the impact of negative word of mouth / by Zaraket, Sarah

    Published 2021
    Table of Contents: “…. -- ... social media amplified the voice for WOM -- People started talking negatively about brands on SNS... -- ... this impacted other consumer's reactions -- So how can you deal with NSWOM?…”
    Taylor & Francis
    OCLC metadata license agreement
    Electronic eBook
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    Sustaining change leadership that works / by Rowland, Deborah

    Published 2008
    Table of Contents: “…a framework -- Attractor : creating magnetic energy -- Edge and tension : amplifies disturbance -- Container : provides holding structure -- Transforming space : creates movement -- Linking changing leadership -- Developing changing leadership -- Where next?…”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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    Gamechangers : are you ready to change the world? Creating innovative strategies for business and brands / by Fisk, Peter (Peter Robert)

    Published 2015
    Table of Contents: “…Mobilize 129 12. Impact 139 13. Amplify 151 PART 3 The Gamechangers 166 14. Futurestore 173 15. …”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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    Brand advocates turning enthusiastic customers into a powerful marketing force / by Fuggetta, Rob

    Published 2012
    Table of Contents: “…Trusted Champions Social Media Amplifies Advocates Ultimate Customers What Makes Advocates Tick? …”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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