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Kolonie-Deutsch life and language in Amana /
Published 2009Subjects: An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
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Kolonie-Deutsch life and language in Amana /
Published 2009Subjects: An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
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Circulation and the city essays on urban culture /
Published 2010An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
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Circulation and the city essays on urban culture /
Published 2010An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
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Ethnic Marketing : Theory, Practice and Entrepreneurship /
Published 2018Table of Contents: “…. -- References -- CHAPTER 12: PROMOTION AND PERSONALISATION --The promotional element--Serving anyone that comes through the door--Marketing communications and minority co-ethnic groups--The challenges of a dynamic environment--Understanding communication as information processing activity --The value proposition--Typical tactical activities -- Language--Media--Message -- Effective ethnic communication - more than just language--Intra-ethnic group segmentation: communicating in portinhol--Communicating to reduce perceived risk -- Word-of-mouth--Grassroots / Viral marketing -- Relational communications for ethnic loyalty -- Co-ethnic business to business cooperation -- The personalisation element--Simultaneity / inseparability as vehicle for responsiveness and personalization--Conclusion--References -- CHAPTER 13: PEOPLE, ETHICS AND SOCIAL RESPONSIBILITY --Ethnocentrism within national boundaries--Dealing with cultural distance -- Cultural distance is not all about language--Language preference matters -- Typical tactical activities deployed by ethnic minority businesses --The choice of people to employ -- Employing family members--Employing co-ethnic staff (other than family members)--Employing staff that share their ethnicity with the target market--Using ethnic networks for recruiting consumers and suppliers -- Ethnic sensitivity skills training -- Management training and skills acquisition -- People tactics for competitive advantage--Ethnic minority business: Ethics and social responsibility -- Statement of Ethics, AMA -- Disadvantage, vulnerability and poor business practices--Exposure to ICT based structural change--Flexibility and evolutionary dynamism--Summary --References -- CHAPTER 14: ENVIRONMENTAL FORCES, ethnic MARKETING AND ETHNIC ENTREPRENEURSHIP --The Political Environment--Ethnicity, migration and the future of ethnic marketing--Implications from differences in immigration policies and acculturation --Longstanding countries of immigration --Australian Migration Policy Sketch -- Current Policy towards Permanent Immigration--Australian Multicultural Policy -- Canada, New Zealand and the USA -- USA -- Past Major Emigration Countries--Germa -- German policies facilitating/hindering multiculturalism--France--United Kingdom -- The potential for ethnic marketing in other environments -- South Africa -- Conclusion--References.…”
Click here to view.
Electronic eBook -
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Ethnic Marketing : Theory, Practice and Entrepreneurship /
Published 2018Table of Contents: “…. -- References -- CHAPTER 12: PROMOTION AND PERSONALISATION --The promotional element--Serving anyone that comes through the door--Marketing communications and minority co-ethnic groups--The challenges of a dynamic environment--Understanding communication as information processing activity --The value proposition--Typical tactical activities -- Language--Media--Message -- Effective ethnic communication - more than just language--Intra-ethnic group segmentation: communicating in portinhol--Communicating to reduce perceived risk -- Word-of-mouth--Grassroots / Viral marketing -- Relational communications for ethnic loyalty -- Co-ethnic business to business cooperation -- The personalisation element--Simultaneity / inseparability as vehicle for responsiveness and personalization--Conclusion--References -- CHAPTER 13: PEOPLE, ETHICS AND SOCIAL RESPONSIBILITY --Ethnocentrism within national boundaries--Dealing with cultural distance -- Cultural distance is not all about language--Language preference matters -- Typical tactical activities deployed by ethnic minority businesses --The choice of people to employ -- Employing family members--Employing co-ethnic staff (other than family members)--Employing staff that share their ethnicity with the target market--Using ethnic networks for recruiting consumers and suppliers -- Ethnic sensitivity skills training -- Management training and skills acquisition -- People tactics for competitive advantage--Ethnic minority business: Ethics and social responsibility -- Statement of Ethics, AMA -- Disadvantage, vulnerability and poor business practices--Exposure to ICT based structural change--Flexibility and evolutionary dynamism--Summary --References -- CHAPTER 14: ENVIRONMENTAL FORCES, ethnic MARKETING AND ETHNIC ENTREPRENEURSHIP --The Political Environment--Ethnicity, migration and the future of ethnic marketing--Implications from differences in immigration policies and acculturation --Longstanding countries of immigration --Australian Migration Policy Sketch -- Current Policy towards Permanent Immigration--Australian Multicultural Policy -- Canada, New Zealand and the USA -- USA -- Past Major Emigration Countries--Germa -- German policies facilitating/hindering multiculturalism--France--United Kingdom -- The potential for ethnic marketing in other environments -- South Africa -- Conclusion--References.…”
Click here to view.
Electronic eBook -
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The geography of finance corporate governance in the global marketplace /
Published 2007Table of Contents: “…The alchemy of finance -- Convergence in corporate governance -- Portfolio investors and the German model -- Geographical foundations of corporate governance -- Path dependence and transition -- Cross-listing and the market for governance -- Global financial markets as standard-setters -- The language of finance.…”
An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
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The geography of finance corporate governance in the global marketplace /
Published 2007Table of Contents: “…The alchemy of finance -- Convergence in corporate governance -- Portfolio investors and the German model -- Geographical foundations of corporate governance -- Path dependence and transition -- Cross-listing and the market for governance -- Global financial markets as standard-setters -- The language of finance.…”
An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
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Karl Marx : an intellectual biography /
Published 2012An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
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Karl Marx : an intellectual biography /
Published 2012An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
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Outsourcing technical communication issues, policies, and practices /
Published 2007Table of Contents: “…Technical communication and IT oursourcing in India : past, present, and future / Prashant Natarajan and Makarand Pandit -- Defining technical communication in the United States and India : a contrastive analysis of established curricula and desired abilities / Carlos Evia -- Africa goes for outsourcing / Michael Jarvis, Kwadzo Bokor -- Outsourcing of technical communication tasks from German-speaking contexts / Petra Drewer and Charlotte Kaempf -- Approaching outsourcing in rhetoric and professional communication : lessons from U.S.…”
An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
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Outsourcing technical communication issues, policies, and practices /
Published 2007Table of Contents: “…Technical communication and IT oursourcing in India : past, present, and future / Prashant Natarajan and Makarand Pandit -- Defining technical communication in the United States and India : a contrastive analysis of established curricula and desired abilities / Carlos Evia -- Africa goes for outsourcing / Michael Jarvis, Kwadzo Bokor -- Outsourcing of technical communication tasks from German-speaking contexts / Petra Drewer and Charlotte Kaempf -- Approaching outsourcing in rhetoric and professional communication : lessons from U.S.…”
An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
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