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Boom marketing to the ultimate power consumer--the baby boomer woman /
Published 2006Table of Contents: An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
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Boom marketing to the ultimate power consumer--the baby boomer woman /
Published 2006Table of Contents: An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
9
Ethnic Marketing : Theory, Practice and Entrepreneurship /
Published 2018Table of Contents: “…Definitional differences--Ethnic marketing issues--Other issues identified by researchers--Causes of a gap and approaches to reconciliation -- Recognising the gap -- On the need for pragmatism or theory-in-use--Pragmatism in ethnic marketing theory--Summary -- The path ahead -- References -- CHAPTER 2: ETHNICITY, ETHNIC GROUPS AND ETHNIC IDENTITY--The meaning and relevance of ethnicity--Basis for defining ethnicity --We are all ethnic or are we?…”
Click here to view.
Electronic eBook -
10
Ethnic Marketing : Theory, Practice and Entrepreneurship /
Published 2018Table of Contents: “…Definitional differences--Ethnic marketing issues--Other issues identified by researchers--Causes of a gap and approaches to reconciliation -- Recognising the gap -- On the need for pragmatism or theory-in-use--Pragmatism in ethnic marketing theory--Summary -- The path ahead -- References -- CHAPTER 2: ETHNICITY, ETHNIC GROUPS AND ETHNIC IDENTITY--The meaning and relevance of ethnicity--Basis for defining ethnicity --We are all ethnic or are we?…”
Click here to view.
Electronic eBook -
11
Entrepreneurship marketing : principles and practice of SME marketing /
Published 2020Table of Contents: “…Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 The role and relevance model of marketing in small and medium-sized enterprises -- 4 The entrepreneurship marketing environment -- 5 Buyer behaviour in the 21st century: implications for SME marketing -- 6 Revisiting entrepreneurship marketing research: towards a framework for SMEs in developing countries…”
Taylor & Francis
OCLC metadata license agreement
Electronic eBook -
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Entrepreneurship marketing : principles and practice of SME marketing /
Published 2020Table of Contents: “…Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 The role and relevance model of marketing in small and medium-sized enterprises -- 4 The entrepreneurship marketing environment -- 5 Buyer behaviour in the 21st century: implications for SME marketing -- 6 Revisiting entrepreneurship marketing research: towards a framework for SMEs in developing countries…”
Taylor & Francis
OCLC metadata license agreement
Electronic eBook -
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Market assessment with OR applications /
Published 2020Taylor & Francis
OCLC metadata license agreement
Electronic eBook -
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Market assessment with OR applications /
Published 2020Taylor & Francis
OCLC metadata license agreement
Electronic eBook -
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Marketing management : a cultural perspective /
Published 2020Taylor & Francis
OCLC metadata license agreement
Electronic eBook -
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Marketing management : a cultural perspective /
Published 2020Taylor & Francis
OCLC metadata license agreement
Electronic eBook