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Brand new China advertising, media, and commercial culture /
Published 2008An electronic book accessible through the World Wide Web; click to view
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The challenges facing brand managers today
Published 2012An electronic book accessible through the World Wide Web; click to view
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Z.E.R.O. : zero paid media as the new marketing model /
Published 2014An electronic book accessible through the World Wide Web; click to view
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What sticks
Published 2006An electronic book accessible through the World Wide Web; click to view
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Building a brand an Emerald guide.
Published 2004An electronic book accessible through the World Wide Web; click to view
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Guerrilla marketing for dummies
Published 2008An electronic book accessible through the World Wide Web; click to view
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