Search Results - "business intelligence"

Winning With Data : CRM and Analytics for the Business of Sports / by Green, Fiona

Table of Contents: “…Chapter 1 CRM for the Digital Age; Chapter 2 The Principles of CRM; Chapter 3 The Importance of Data; Chapter 4 Business Intelligence and Data Analytics; Chapter 5 CRM Technology Stack; Chapter 6 Data-driven Marketing; Chapter 7 The Role of CRM and Data in Sponsorship; Chapter 8 Business Change and Change Management; Chapter 9 Data and the Law; Chapter 10 Where do we go from here.…”
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Advances in Social Media for Travel, Tourism and Hospitality : New Perspectives, Practice and Cases /

Table of Contents: Click here to view.