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  1. 1
    Introduction to advertising and promotion : an integrated marketing communications perspective /

    Introduction to advertising and promotion : an integrated marketing communications perspective / by Belch, George E.

    Published 1995
    Subjects: “…Advertising.…”
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  2. 2
    The great marketing turnaround : the age of the individual, and how to profit from it /

    The great marketing turnaround : the age of the individual, and how to profit from it / by Rapp, Stan

    Published 1992
    Subjects: “…Advertising.…”
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  3. 3
    Promotion : analysis, creativity, and strategy /

    Promotion : analysis, creativity, and strategy / by Dommermuth, William P.

    Published 1984
    Subjects: “…Advertising.…”
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  4. 4
    Advertising and promotion : an integrated marketing communications perpective /

    Advertising and promotion : an integrated marketing communications perpective / by Belch, George E.

    Published 2007
    Subjects: “…Advertising.…”
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  5. 5
    Strategic advertising management /

    Strategic advertising management / by Percy, Larry

    Published 2005
    Subjects: “…Advertising Management.…”
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  6. 6
    Integrated marketing communications in advertising and promotion /

    Integrated marketing communications in advertising and promotion / by Shimp, Terence A.

    Published 2010
    Subjects: “…Advertising. 775…”
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