Handbook of Marketing Decision Models by Wierenga, Berend

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The Business Idea The Early Stages of Entrepreneurship / by Hougaard, Søren

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Start-up A Practical Guide to Starting and Running a New Business / by Harris, Tom

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Economics and Management of Networks Franchising, Strategic Alliances, and Cooperatives / by Cliquet, Grard

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International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets / by Bell, Sandra

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Strategy and Governance of Networks Cooperatives, Franchising, and Strategic Alliances / by Hendrikse, George

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New Developments in the Theory of Networks Franchising, Alliances and Cooperatives / by Tuunanen, Mika

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