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1781
The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios /
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1782
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1783
Excellence in Sales Optimising Customer and Sales Management /
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1784
User Generated Branding Integrating User Generated Content into Brand Management /
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1785
Strategic Retail Management Text and International Cases /
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1786
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1787
Optimizing Distribution Systems in Asset Management Institutional Arrangements as Key Factor of Success /
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1788
International Advertising and Communication Current Insights and Empirical Findings /
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1789
The Impact of Automatic Store Replenishment on Retail Technologies and Concepts for the Out-of-Stocks Problem /
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1790
A Theory of Marketing Outline of a Social Systems Perspective /
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1791
Estimation of Willingness-to-Pay Theory, Measurement, Application /
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1792
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1793
Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value /
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1794
Customer Processes in Business-to-Business Service Transactions
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1795
Managing Corporate Brands A new approach to corporate communication /
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1796
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1797
Leading processes to lead companies: Lean Six Sigma Kaizen Leader & Green Belt Handbook /
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1798
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1799
The Communicating Company Towards an Alternative Theory of Corporate Communication /
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