Search Results - National characteristics.

British Migration : Privilege, Diversity and Vulnerability /

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Ethnic Marketing : Theory, Practice and Entrepreneurship / by Pires, Guilherme D., Stanton, John

Table of Contents: “…--Physical evidence. -- Conspicuous commitment for the long-term. -- Process. -- References -- CHAPTER 12: PROMOTION AND PERSONALISATION --The promotional element--Serving anyone that comes through the door--Marketing communications and minority co-ethnic groups--The challenges of a dynamic environment--Understanding communication as information processing activity --The value proposition--Typical tactical activities -- Language--Media--Message -- Effective ethnic communication - more than just language--Intra-ethnic group segmentation: communicating in portinhol--Communicating to reduce perceived risk -- Word-of-mouth--Grassroots / Viral marketing -- Relational communications for ethnic loyalty -- Co-ethnic business to business cooperation -- The personalisation element--Simultaneity / inseparability as vehicle for responsiveness and personalization--Conclusion--References -- CHAPTER 13: PEOPLE, ETHICS AND SOCIAL RESPONSIBILITY --Ethnocentrism within national boundaries--Dealing with cultural distance -- Cultural distance is not all about language--Language preference matters -- Typical tactical activities deployed by ethnic minority businesses --The choice of people to employ -- Employing family members--Employing co-ethnic staff (other than family members)--Employing staff that share their ethnicity with the target market--Using ethnic networks for recruiting consumers and suppliers -- Ethnic sensitivity skills training -- Management training and skills acquisition -- People tactics for competitive advantage--Ethnic minority business: Ethics and social responsibility -- Statement of Ethics, AMA -- Disadvantage, vulnerability and poor business practices--Exposure to ICT based structural change--Flexibility and evolutionary dynamism--Summary --References -- CHAPTER 14: ENVIRONMENTAL FORCES, ethnic MARKETING AND ETHNIC ENTREPRENEURSHIP --The Political Environment--Ethnicity, migration and the future of ethnic marketing--Implications from differences in immigration policies and acculturation --Longstanding countries of immigration --Australian Migration Policy Sketch -- Current Policy towards Permanent Immigration--Australian Multicultural Policy -- Canada, New Zealand and the USA -- USA -- Past Major Emigration Countries--Germa -- German policies facilitating/hindering multiculturalism--France--United Kingdom -- The potential for ethnic marketing in other environments -- South Africa -- Conclusion--References.…”
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Corporate social responsibility, human rights and the law / by Bijlmakers, Stéphanie

Table of Contents: “…chapter Introduction -- chapter 1 The legalization of business responsibilities for human rights in the evolving field of CSR and business and human rights -- chapter 2 The UN Guiding Principles on business and human rights: principled pragmatism and polycentric governance -- chapter 3 The evolution of the corporate responsibility to respect human rights: from a soft into a hard obligation for companies under national and international law? -- chapter 4 Human rights due diligence as a legal concept: its characteristics and reformatory potential -- chapter 5 The EU’s contribution to the implementation of CSR and the corporate responsibility to respect human rights: critical reflections on the European Commission’s Strategy on CSR -- chapter 6 The role of mandatory disclosure in operationalizing human rights due diligence: the case of the EU Directive on non- financial disclosure and board diversity.…”
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