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1
Ethnic Marketing : Theory, Practice and Entrepreneurship /
Published 2018Table of Contents: “…Definitional differences--Ethnic marketing issues--Other issues identified by researchers--Causes of a gap and approaches to reconciliation -- Recognising the gap -- On the need for pragmatism or theory-in-use--Pragmatism in ethnic marketing theory--Summary -- The path ahead -- References -- CHAPTER 2: ETHNICITY, ETHNIC GROUPS AND ETHNIC IDENTITY--The meaning and relevance of ethnicity--Basis for defining ethnicity --We are all ethnic or are we?…”
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Electronic eBook -
2
Ethnic Marketing : Theory, Practice and Entrepreneurship /
Published 2018Table of Contents: “…Definitional differences--Ethnic marketing issues--Other issues identified by researchers--Causes of a gap and approaches to reconciliation -- Recognising the gap -- On the need for pragmatism or theory-in-use--Pragmatism in ethnic marketing theory--Summary -- The path ahead -- References -- CHAPTER 2: ETHNICITY, ETHNIC GROUPS AND ETHNIC IDENTITY--The meaning and relevance of ethnicity--Basis for defining ethnicity --We are all ethnic or are we?…”
Click here to view.
Electronic eBook
