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It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation /
Published 2005Get full text
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Consumers, Policy and the Environment A Tribute to Folke lander
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A Twenty-First Century Guide to Aldersonian Marketing Thought
Published 2006Get full text
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Retail Supply Chain Management Quantitative Models and Empirical Studies /
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Building Routes to Customers Proven Strategies for Profitable Growth /
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Consumer Demand in the United States Prices, Income, and Consumption Behavior /
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Collaboration and Co-creation New Platforms for Marketing and Innovation /
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Measurement for the Social Sciences The C-OAR-SE Method and Why It Must Replace Psychometrics /
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Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /
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Adaptive Information Systems and Modelling in Economics and Management Science
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