Business Incubators: The Missing Link to Small Business Survival by Muriithi, Samuel Muiruri, Ndegwa, Catherine, Juma, Joy

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The Future Business Diagnostic Model: The Core to Successful Business Sustainability in the 21st Century by Muriithi, Samuel Muiruri

“…The paper argues that the future businesses must be driven by six pillars, namely Innovation and Creativity, Technology, Culture, People, and right Structure and Business Process, all steered by visionary Strategic Leadership.…”
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Strategies employed in the cleaning industry in an effort to attain sustainable competitive advantage by Muriithi, Samuel Muiruri, Omollo, Judith, Wachira, Muturi

“…The findings from the study found that certain competitive strategies, namely professional and efficient service delivery, specialised quality services, cost effectiveness and niching were used to gain competitive advantage while product development, different marketing approaches, innovation and customer relationship managers where used to boost company’s growth. …”
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Organisational Culture: The Root of Sustainable Competitive Advantage by Muriithi, Samuel Muiruri

“…The challenge to remain competitive, highly innovative and respond to dynamic customer needs has made organisations to pay particular attention to culture as a key foundation of their survival and sustainability. …”
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The Kenyan banking industry challenges and its sustainability by Muriithi, Samuel Muiruri, Louw, Lynette

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Startup family businesses--Lesson from large successful family businesses by Muriithi, Samuel Muiruri

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Start-Up Family Businesses: Lesson From Large Successful Family Businesses by Muriithi, Samuel Muiruri

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The Founders' syndromes, challenges and solutions by Muriithi, Samuel Muiruri, Wachira, Muturi

“…Founders are remarkably innovative and creative persons driven by desire to fill critical needs in the society. …”
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The Impact of Covid-19 on African SMEs, Possible Remedies and Source of Funding by Muriithi, Samuel Muiruri

“…In Africa and elsewhere in the world, business survival, growth and sustainability is dependent on a paradigm shift and adoption of innovative business models and strategies. Such strategies include proactive planning, financial boosts, non-financial support and government incentives. …”
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African Small and Medium Enterprises (SMEs) Contributions, Challenges and Solutions by Muriithi, Samuel Muiruri

“…With appropriate legal framework, business infrastructure, continual power supply and accessible financial supply, SMEs stand to contribute to African development and position the continent as a competitive and innovative and create jobs to unemployed communities thereby providing income and essential goods and services the 1.2 billion Africans, forming a huge market…”
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Small And Medium Enterprises (SMEs), The Heart Of Chinese Economic Development: What Can African Governments Learn? by Muriithi, Samuel Muiruri

“…Some laws implemented to promote SMEs include eradicating barriers to growth, establishing equal level playing ground rules for all businesses, promoting scientific and technological innovations, and creation of conducive competitive atmosphere. …”
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Small and Medium Enterprises (SMEs), the Heart of Chinese Economic Development: What Can African Governments Learn? by Muriithi, Samuel Muiruri

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