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Marketing to the campus crowd everything you need to know to capture the $200 billion college market / by Morrison, David A. (David Ashley)

Table of Contents: “…-- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!…”
An electronic book accessible through the World Wide Web; click to view