Search Results - "customer relationship management"

Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / by Malhotra, Naresh K., Uslay, Can, 1973-, Bayraktar, Ahmet

Table of Contents: “…Building brand equity through relationship marketing -- 7. Customer relationship management analytics -- 8. Future of relationship marketing -- Notes -- References -- Index.…”
An electronic book accessible through the World Wide Web; click to view