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  1. 1
    Bending Opinion : Essays on Persuasion in the Public Domain /

    Bending Opinion : Essays on Persuasion in the Public Domain /

    Published 2011
    Table of Contents: “…"Conceptual and Fanciful" or "a Depiction of Reality": Exploiting Visual Modality to Claim Environmental Ethos in UK Advertizements for Automotive and Energy Companies (2007-2008) /…”
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  2. 2
    Bending Opinion : Essays on Persuasion in the Public Domain /

    Bending Opinion : Essays on Persuasion in the Public Domain /

    Published 2011
    Table of Contents: “…"Conceptual and Fanciful" or "a Depiction of Reality": Exploiting Visual Modality to Claim Environmental Ethos in UK Advertizements for Automotive and Energy Companies (2007-2008) /…”
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    Electronic eBook
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  3. 3
    Bending Opinion Essays on Persuasion in the Public Domain /

    Bending Opinion Essays on Persuasion in the Public Domain /

    Published 2011
    Table of Contents: “…Ethos techniques in online discussions about extraordinary experiences / Peter Burger and Lotte Anemaet -- The popular virgin and the wolf in sheep's clothing: a case study of the imaging of victims and offenders / Willem Koetsenruijter and Gabry Vanderveen -- "Conceptual and fanciful" or "a depiction of reality": exploiting visual modality to claim environmental ethos in UK advertizements [sic] for automotive and energy companies (2007-2008) / Susan Hogben -- Rhetoric and the (re)constitution of collective identity: the example of Poland / Cezar M. …”
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