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Mobile magic : the Saatchi & Saatchi guide to mobile marketing / by Eslinger, Tom

Table of Contents: “…Own Up to Your Mistakes. Time to Shut it Down: Planned Obsolescence The Obsolescence Sine Curve Tell It Straight, Tell It Plain Chapter 14: Selling Everything Everywhere The Perpetual Path to Purchase Showrooming: Where Mobile and Real-World Butt Heads The Long and Winding Road Bring the Store to Them Mobile Magic 5. …”
An electronic book accessible through the World Wide Web; click to view