Search Results - "toys"

The great tween buying machine capturing your share of the multi-billion-dollar tween market / by Siegel, David L.

Table of Contents: “…-- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch.…”
An electronic book accessible through the World Wide Web; click to view