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    The copywriter's toolkit the complete guide to strategic advertising copy /

    The copywriter's toolkit the complete guide to strategic advertising copy / by Berman, Margo, 1947-

    Published 2012
    Table of Contents: “…The Written Word: Print (ads, brochures, catalogues) Chapter 6. The Spoken Word: Radio Chapter 7. The Animated Word: TV Chapter 8. …”
    An electronic book accessible through the World Wide Web; click to view
    Electronic eBook
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