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- Capital investments 2
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Profitable marketing communications a guide to marketing return on investment /
Published 2007Table of Contents: “…A need for a new marketing model -- A change in philosophy -- Our marketing ROI stars -- Invest, don't spend -- Concentrate on outcomes, not outputs -- Forget consumers, target customers -- Manage your communication investment portfolio -- Differentiate any way you can -- Engagement and experience are the new 30-second ads -- Apply a 'focus investing' approach -- Establish a measurement culture -- Leverage your employee capital -- Is your organization marketing ROI-fit?…”
An electronic book accessible through the World Wide Web; click to view
Electronic eBook -
2
Profitable marketing communications a guide to marketing return on investment /
Published 2007Table of Contents: “…A need for a new marketing model -- A change in philosophy -- Our marketing ROI stars -- Invest, don't spend -- Concentrate on outcomes, not outputs -- Forget consumers, target customers -- Manage your communication investment portfolio -- Differentiate any way you can -- Engagement and experience are the new 30-second ads -- Apply a 'focus investing' approach -- Establish a measurement culture -- Leverage your employee capital -- Is your organization marketing ROI-fit?…”
An electronic book accessible through the World Wide Web; click to view
Electronic eBook