Case Study: Sweet Meal Commodities
Journal Article
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Format: | Article |
Language: | English |
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The International Journal of business & management
2024
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Online Access: | https://repository.daystar.ac.ke/handle/123456789/4972 |
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author | Irungu, Dancan Njagi |
author_facet | Irungu, Dancan Njagi |
author_sort | Irungu, Dancan Njagi |
collection | DSpace |
description | Journal Article |
format | Article |
id | oai:repository.daystar.ac.ke:123456789-4972 |
institution | Daystar University |
language | English |
publishDate | 2024 |
publisher | The International Journal of business & management |
record_format | dspace |
spelling | oai:repository.daystar.ac.ke:123456789-49722024-08-06T13:08:33Z Case Study: Sweet Meal Commodities Irungu, Dancan Njagi Challenges competition dilemma growth start up Journal Article Abstract: The purpose of this case study is to establish the phases that small businesses go through as they evolve from start up to maturity stages. The case also reveals the challenges which small business enterprises experience along the different stages of business cycle. Entrepreneurial characteristics that successful entrepreneurs display have also been demonstrated. Some of the characteristics that have been revealed in the case study include but are not limited to; resilience, tenacity, visionary, focus, discipline, consistency, hard work etc. The main research instrument used was interview guide; the protagonist and senior business managers were interviewed. The case introduces a dilemma which makes it difficult for the case protagonist to decide the best way to go in the next phase of business growth. The dilemma for in the case study is making the choice between expanding the current business and diversifying into real estate business. The rationale of the dilemma is to demonstrate the difficulty that entrepreneurs experience when making business decisions. The case study reveals that entrepreneurs experiences different challenges at different stages of business life cycle. Daystar University 2024-07-31T13:09:49Z 2024-07-31T13:09:49Z 2018-10 Article Irungu, Dancan., Case Study: Sweet Meal Commodities., The International Journal of business & management., 2321–8916 https://repository.daystar.ac.ke/handle/123456789/4972 en application/pdf The International Journal of business & management |
spellingShingle | Challenges competition dilemma growth start up Irungu, Dancan Njagi Case Study: Sweet Meal Commodities |
title | Case Study: Sweet Meal Commodities |
title_full | Case Study: Sweet Meal Commodities |
title_fullStr | Case Study: Sweet Meal Commodities |
title_full_unstemmed | Case Study: Sweet Meal Commodities |
title_short | Case Study: Sweet Meal Commodities |
title_sort | case study: sweet meal commodities |
topic | Challenges competition dilemma growth start up |
url | https://repository.daystar.ac.ke/handle/123456789/4972 |
work_keys_str_mv | AT irungudancannjagi casestudysweetmealcommodities |