Case Study: Sweet Meal Commodities

Case Study: Sweet Meal Commodities

Journal Article

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Bibliographic Details
Main Author: Irungu, Dancan Njagi
Format: Article
Language:English
Published: The International Journal of business & management 2024
Subjects:
Challenges
competition
dilemma
growth
start up
Online Access:https://repository.daystar.ac.ke/handle/123456789/4972
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author Irungu, Dancan Njagi
author_facet Irungu, Dancan Njagi
author_sort Irungu, Dancan Njagi
collection DSpace
description Journal Article
format Article
id oai:repository.daystar.ac.ke:123456789-4972
institution Daystar University
language English
publishDate 2024
publisher The International Journal of business & management
record_format dspace
spelling oai:repository.daystar.ac.ke:123456789-49722024-08-06T13:08:33Z Case Study: Sweet Meal Commodities Irungu, Dancan Njagi Challenges competition dilemma growth start up Journal Article Abstract: The purpose of this case study is to establish the phases that small businesses go through as they evolve from start up to maturity stages. The case also reveals the challenges which small business enterprises experience along the different stages of business cycle. Entrepreneurial characteristics that successful entrepreneurs display have also been demonstrated. Some of the characteristics that have been revealed in the case study include but are not limited to; resilience, tenacity, visionary, focus, discipline, consistency, hard work etc. The main research instrument used was interview guide; the protagonist and senior business managers were interviewed. The case introduces a dilemma which makes it difficult for the case protagonist to decide the best way to go in the next phase of business growth. The dilemma for in the case study is making the choice between expanding the current business and diversifying into real estate business. The rationale of the dilemma is to demonstrate the difficulty that entrepreneurs experience when making business decisions. The case study reveals that entrepreneurs experiences different challenges at different stages of business life cycle. Daystar University 2024-07-31T13:09:49Z 2024-07-31T13:09:49Z 2018-10 Article Irungu, Dancan., Case Study: Sweet Meal Commodities., The International Journal of business & management., 2321–8916 https://repository.daystar.ac.ke/handle/123456789/4972 en application/pdf The International Journal of business & management
spellingShingle Challenges
competition
dilemma
growth
start up
Irungu, Dancan Njagi
Case Study: Sweet Meal Commodities
title Case Study: Sweet Meal Commodities
title_full Case Study: Sweet Meal Commodities
title_fullStr Case Study: Sweet Meal Commodities
title_full_unstemmed Case Study: Sweet Meal Commodities
title_short Case Study: Sweet Meal Commodities
title_sort case study: sweet meal commodities
topic Challenges
competition
dilemma
growth
start up
url https://repository.daystar.ac.ke/handle/123456789/4972
work_keys_str_mv AT irungudancannjagi casestudysweetmealcommodities

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