Retesting cultivation theory on the origins, causes, and predictors of aggression: the case of Pre- and post-genocide Rwanda

Inspired by the life and work of Budapest native and renowned Communication and Media scholar Dr. George Gerbner (1919-2005), Dr. Jolán Róka of the Budapest College of Communication and Business, and Dr. Rebecca M. Chory, then a Fulbright Scholar teaching at the Budapest College of Communication and...

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Main Authors: Lando, Agnes Lucy, Linda, Muthuri, Anyango, Everlyne Otieno, Macharia, Joan Wanja, Nsubuga, Stella, Mwengah, Martin, Odira, Paul R.
Format: Article
Language:English
Published: Budapesti Metropolitan Egyetem 2024
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Online Access:https://repository.daystar.ac.ke/handle/123456789/4946.2
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Summary:Inspired by the life and work of Budapest native and renowned Communication and Media scholar Dr. George Gerbner (1919-2005), Dr. Jolán Róka of the Budapest College of Communication and Business, and Dr. Rebecca M. Chory, then a Fulbright Scholar teaching at the Budapest College of Communication and Business, established the George Gerbner Conference on Communication, Conflict and Aggression in 2009. The goal of the conference is to bring together individuals with a common interest in aggressive communication, antisocial behavior, and conflict so as to foster international relationships that lead to research collaboration and knowledge exchange. Planning for the first conference began in the Spring of 2009, culminating in the May 2010 inaugural conference. This first Gerbner conference featured 30 scholars from seven countries and three continents. Since its inception, the George Gerbner Conference on Communication, Conflict and Aggression has been held in Budapest, Hungary four times and has featured presentations by scholars from over 15 countries, covering four continents. The manuscripts featured in this Special Issue of Kommunikáció, Média, Gazdaság were first presented at the 2013 and 2014 George Gerbner Conferences on Communication, Conflict and Aggression. They speak to a variety of topics related to conflict, aggression, disagreement, society and culture, and the media. Specifically, the manuscripts describe new applications of Gerbner’s cultivation theory in Kenya and Turkey; the news media’s role in culture-related conflict (e.g., dowry negotiations in India); emerging forms of aggression involving social media; interpersonal conflict among college students working in groups, in families concerning media violence, and in recovery from alcoholism; disagreement, debate, and attitudes toward social issues (e.g., gun violence); and topics concerning national security, consumer sovereignty, and the criminal justice, legal, and media systems. The authors examine these issues from various theoretical perspectives and scholarly traditions, using a diversity of methods. Consistent with George Gerbner’s contention that communication and media research contribute to the good of society (Róka & Chory, 2014), the articles in this special issue add to the open discussion of topics of contemporary public concern and interest.