An Analysis of Social Media Usage by Public Relations Departments in Select Private Universities in Kenya.
This paper investigates the use of Social Media by Public Relations departments in two large private universities in Kenya. Social media are web-based applications where the creation of profiles and connections of people takes place. Social media use is constantly growing amongst organizations, as t...
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Main Authors: | Nyabera, N. Samwel, Lando, Agnes Lucy |
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Format: | Article |
Language: | English |
Published: |
East African Journal of Information Technology
2024
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Subjects: | |
Online Access: | https://repository.daystar.ac.ke/handle/123456789/4942 |
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