An Analysis of Social Media Usage by Public Relations Departments in Select Private Universities in Kenya.

An Analysis of Social Media Usage by Public Relations Departments in Select Private Universities in Kenya.

This paper investigates the use of Social Media by Public Relations departments in two large private universities in Kenya. Social media are web-based applications where the creation of profiles and connections of people takes place. Social media use is constantly growing amongst organizations, as t...

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Bibliographic Details
Main Authors: Nyabera, N. Samwel, Lando, Agnes Lucy
Format: Article
Language:English
Published: East African Journal of Information Technology 2024
Subjects:
Social Media Use
Public Relations
Departments
Public
Communication
Online Access:https://repository.daystar.ac.ke/handle/123456789/4942
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https://repository.daystar.ac.ke/handle/123456789/4942

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