Strategies Employed In The Cleaning Industry In An Effort To Attain Sustainable Competitive Advantage
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| Language: | English |
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International Journal of Economics, Commerce and Management
2024
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| Online Access: | https://repository.daystar.ac.ke/handle/123456789/4583 |
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| author | Muriithi Samuel Muiruri, Omolo Judith A. and Wachira Muturi |
| author_facet | Muriithi Samuel Muiruri, Omolo Judith A. and Wachira Muturi |
| author_sort | Muriithi Samuel Muiruri, Omolo Judith A. and Wachira Muturi |
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| description | Journal Article |
| format | Article |
| id | oai:repository.daystar.ac.ke:123456789-4583 |
| institution | Daystar University |
| language | English |
| publishDate | 2024 |
| publisher | International Journal of Economics, Commerce and Management |
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| spelling | oai:repository.daystar.ac.ke:123456789-45832024-05-09T06:55:31Z Strategies Employed In The Cleaning Industry In An Effort To Attain Sustainable Competitive Advantage Muriithi Samuel Muiruri, Omolo Judith A. and Wachira Muturi Strategies competitive edge performance marketing leadership cleaning industry property maintenance Journal Article The service industry worldwide has seen tremendous growth and is one of the fastest growing sectors both in the developed and developing economies. The growth is attributed to growing demand of clean atmosphere both at the workplace and domestic. Similarly, the demand for good health, safe and cleaner environment has made service businesses to start both in small and large magnitude. To successfully attain competitive advantage and boost growth, cleaning service businesses require the right strategies to be put in place. This paper examined strategies used by the cleaning industry in Kenya by focusing on a leading business in the country. The study targeted 112 managers from the target business and used a census sampling method. A questionnaire was used to collect primary data while a documentary analysis was done to collect secondary data. A pre-testing of the questionnaire was also conducted in order to validate the research instrument content. The findings from the study found that certain competitive strategies, namely professional and efficient service delivery, specialised quality services, cost effectiveness and niching were used to gain competitive advantage while product development, different marketing approaches, innovation and customer relationship managers where used to boost company’s growth. The use of these strategies ensured increased profit margin, customer satisfaction, brand position and sustainable growth. It is hoped that this study contributes significantly to the Kenyan cleaning industry both to new entrants and existing companies in terms of strategies to employ in order to excel in the industry. 2024-05-09T06:52:39Z 2024-05-09T06:52:39Z 2016-10 Article Muriithi S. M., Omolo J. A., and Wachira M. (2016): Strategies Employed In The Cleaning Industry In An Effort To Attain Sustainable Competitive Advantage. International Journal of Economics, Commerce and Management 2348 0386 https://repository.daystar.ac.ke/handle/123456789/4583 en Vol. IV, Issue 10, application/pdf International Journal of Economics, Commerce and Management |
| spellingShingle | Strategies competitive edge performance marketing leadership cleaning industry property maintenance Muriithi Samuel Muiruri, Omolo Judith A. and Wachira Muturi Strategies Employed In The Cleaning Industry In An Effort To Attain Sustainable Competitive Advantage |
| title | Strategies Employed In The Cleaning Industry In An Effort To Attain Sustainable Competitive Advantage |
| title_full | Strategies Employed In The Cleaning Industry In An Effort To Attain Sustainable Competitive Advantage |
| title_fullStr | Strategies Employed In The Cleaning Industry In An Effort To Attain Sustainable Competitive Advantage |
| title_full_unstemmed | Strategies Employed In The Cleaning Industry In An Effort To Attain Sustainable Competitive Advantage |
| title_short | Strategies Employed In The Cleaning Industry In An Effort To Attain Sustainable Competitive Advantage |
| title_sort | strategies employed in the cleaning industry in an effort to attain sustainable competitive advantage |
| topic | Strategies competitive edge performance marketing leadership cleaning industry property maintenance |
| url | https://repository.daystar.ac.ke/handle/123456789/4583 |
| work_keys_str_mv | AT muriithisamuelmuiruriomolojudithaandwachiramuturi strategiesemployedinthecleaningindustryinanefforttoattainsustainablecompetitiveadvantage |
An assessment of strategies employed in the cleaning industry in an effort to attain sustainable competitive advantage : a case of Parapet Cleaning Services /