Framing Of Female Political Candidates In Election Campaigns: A Comparative Analysis Of Two Kenyan Dailies

Masters Thesis

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Bibliographic Details
Main Author: Faith Bwibo
Format: Thesis
Language:English
Published: School of Communication, Daystar University 2024
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Online Access:https://repository.daystar.ac.ke/handle/123456789/4379
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author Faith Bwibo
author_facet Faith Bwibo
author_sort Faith Bwibo
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description Masters Thesis
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institution Daystar University
language English
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publisher School of Communication, Daystar University
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spelling oai:repository.daystar.ac.ke:123456789-43792024-05-02T09:55:22Z Framing Of Female Political Candidates In Election Campaigns: A Comparative Analysis Of Two Kenyan Dailies Faith Bwibo Political Candidates Election Campaigns Female Masters Thesis ABSTRACT This study adopts a dual-method approach, combining interviews with eight editors affiliated with the media guild and content analysis of the Daily Nation and Standard Newspapers. The principal objective is to scrutinize news articles within mainstream newspaper outlets, specifically focusing on political news, particularly the portrayal of female candidates. The analysis encompasses contemporary events and comprehensively examines textual content and accompanying photographs. The data analysis reveals notable patterns within the 368 political articles examined. Among these, 77 articles include visual imagery within their content. Within this subset, 56 stories feature photographs with substantial textual elements, 15 incorporate photos with relatively smaller text, and a mere six political pieces present photos with medium-sized text. In contrast, the remaining 291 articles are devoid of any visual components exclusively composed of textual content. Additionally, the inquiry exposes a substantial gap in portraying female Members of the County Assembly (MCAs). Despite the election of 115 female MCAs and the nomination of 612 others, constituting 35.3% of the 2062 MCAs elected at the time (UN Women, 2022), none received coverage in either the Nation or Standard newspapers during the specified period. These findings, supported by content analysis and insights from interviews with selected editors, contribute to a comprehensive framework for addressing gender disparities in media coverage of female political candidates in Kenya. The research provides valuable insights into the visual elements used in political coverage while summarizing the disparities identified, including the significant gap in coverage for female MCAs, and offers actionable recommendations for rectification. Daystar University 2024-05-02T09:51:50Z 2024-05-02T09:51:50Z 2023-11 Thesis Bwibo, F,. (2023, Thesis). Framing Of Female Political Candidates In Election Campaigns: A Comparative Analysis Of Two Kenyan Dailies. School of Communication, Daystar University https://repository.daystar.ac.ke/handle/123456789/4379 en application/pdf School of Communication, Daystar University
spellingShingle Political Candidates
Election Campaigns
Female
Faith Bwibo
Framing Of Female Political Candidates In Election Campaigns: A Comparative Analysis Of Two Kenyan Dailies
title Framing Of Female Political Candidates In Election Campaigns: A Comparative Analysis Of Two Kenyan Dailies
title_full Framing Of Female Political Candidates In Election Campaigns: A Comparative Analysis Of Two Kenyan Dailies
title_fullStr Framing Of Female Political Candidates In Election Campaigns: A Comparative Analysis Of Two Kenyan Dailies
title_full_unstemmed Framing Of Female Political Candidates In Election Campaigns: A Comparative Analysis Of Two Kenyan Dailies
title_short Framing Of Female Political Candidates In Election Campaigns: A Comparative Analysis Of Two Kenyan Dailies
title_sort framing of female political candidates in election campaigns: a comparative analysis of two kenyan dailies
topic Political Candidates
Election Campaigns
Female
url https://repository.daystar.ac.ke/handle/123456789/4379
work_keys_str_mv AT faithbwibo framingoffemalepoliticalcandidatesinelectioncampaignsacomparativeanalysisoftwokenyandailies