Broadcast Media Stories by Standard Group Plc That Escalate or De-Escalate Electoral Violence in Kenya
The main objective of the study was to investigate broadcast media stories by Standard Group Public Limited Company (PLC) that escalate or de-escalate electoral violence in Kenya. This study was anchored on the tenets of the Libertarian Theory and the Social Responsibility Theory. The study used...
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International Journal of Innovative Research and Knowledgee
2023
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Online Access: | https://repository.daystar.ac.ke/handle/123456789/4223 |
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author | Halima, Rose Musya, Justus Simon, Muthomi |
author_facet | Halima, Rose Musya, Justus Simon, Muthomi |
author_sort | Halima, Rose |
collection | DSpace |
description | The main objective of the study was to investigate broadcast media stories by Standard Group Public Limited
Company (PLC) that escalate or de-escalate electoral violence in Kenya. This study was anchored on the
tenets of the Libertarian Theory and the Social Responsibility Theory. The study used a descriptive survey
design. The target population in the study comprised of the 695 SG PLC employees in broadcasting
department, Communication Authority of Kenya, the police, human rights groups and survivors of 2017 post election violence. The sample population of the study consisted of 139 SG PLC employees in broadcasting
department, the police, Communication Authority of Kenya, human rights groups and survivors of 2017 post election violence. The study used the combination of probability and non-probability sampling methods. The
study also used questionnaires and interviews as research instruments. Quantitative data was presented using
charts, figures, tables, frequencies, and percentages. Qualitative data on the other hand was analyzed by
content analysis. The study found that that stories on tribal clashes, hate speech by politicians, one sided
stories and use of languages demeaning another group were likely to escalate violence. The study concluded
that SG media stories have a positive and significant association with electoral violence reduction/increase. It
was recommended that the SG group and other media groups need to screen information before being
released to the public. |
format | Article |
id | oai:repository.daystar.ac.ke:123456789-4223 |
institution | Daystar University |
language | English |
publishDate | 2023 |
publisher | International Journal of Innovative Research and Knowledgee |
record_format | dspace |
spelling | oai:repository.daystar.ac.ke:123456789-42232024-02-21T16:28:31Z Broadcast Media Stories by Standard Group Plc That Escalate or De-Escalate Electoral Violence in Kenya Halima, Rose Musya, Justus Simon, Muthomi Broadcast media stories Standard Group PLC Escalate De-escalate Electoral violence. The main objective of the study was to investigate broadcast media stories by Standard Group Public Limited Company (PLC) that escalate or de-escalate electoral violence in Kenya. This study was anchored on the tenets of the Libertarian Theory and the Social Responsibility Theory. The study used a descriptive survey design. The target population in the study comprised of the 695 SG PLC employees in broadcasting department, Communication Authority of Kenya, the police, human rights groups and survivors of 2017 post election violence. The sample population of the study consisted of 139 SG PLC employees in broadcasting department, the police, Communication Authority of Kenya, human rights groups and survivors of 2017 post election violence. The study used the combination of probability and non-probability sampling methods. The study also used questionnaires and interviews as research instruments. Quantitative data was presented using charts, figures, tables, frequencies, and percentages. Qualitative data on the other hand was analyzed by content analysis. The study found that that stories on tribal clashes, hate speech by politicians, one sided stories and use of languages demeaning another group were likely to escalate violence. The study concluded that SG media stories have a positive and significant association with electoral violence reduction/increase. It was recommended that the SG group and other media groups need to screen information before being released to the public. 2023-11-23T10:51:57Z 2023-11-23T10:51:57Z 2019-06-06 Article Halima and Musya (2018). Broadcast media stories by standard group that escalate or de-escalate electoral violence in Kenya. International journal of innovative Research and Knowledge (Issn-2213-1356. Available at www.ijirk.com https://repository.daystar.ac.ke/handle/123456789/4223 en application/pdf International Journal of Innovative Research and Knowledgee |
spellingShingle | Broadcast media stories Standard Group PLC Escalate De-escalate Electoral violence. Halima, Rose Musya, Justus Simon, Muthomi Broadcast Media Stories by Standard Group Plc That Escalate or De-Escalate Electoral Violence in Kenya |
title | Broadcast Media Stories by Standard Group Plc That Escalate or De-Escalate Electoral Violence in Kenya |
title_full | Broadcast Media Stories by Standard Group Plc That Escalate or De-Escalate Electoral Violence in Kenya |
title_fullStr | Broadcast Media Stories by Standard Group Plc That Escalate or De-Escalate Electoral Violence in Kenya |
title_full_unstemmed | Broadcast Media Stories by Standard Group Plc That Escalate or De-Escalate Electoral Violence in Kenya |
title_short | Broadcast Media Stories by Standard Group Plc That Escalate or De-Escalate Electoral Violence in Kenya |
title_sort | broadcast media stories by standard group plc that escalate or de-escalate electoral violence in kenya |
topic | Broadcast media stories Standard Group PLC Escalate De-escalate Electoral violence. |
url | https://repository.daystar.ac.ke/handle/123456789/4223 |
work_keys_str_mv | AT halimarose broadcastmediastoriesbystandardgroupplcthatescalateordeescalateelectoralviolenceinkenya AT musyajustus broadcastmediastoriesbystandardgroupplcthatescalateordeescalateelectoralviolenceinkenya AT simonmuthomi broadcastmediastoriesbystandardgroupplcthatescalateordeescalateelectoralviolenceinkenya |