Moderating Effect of Gearing Ratio on the Relationship between Loyalty Programs and Financial Performance of Selected Firms in Service Industry in Kenya

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Moderating Effect of Gearing Ratio on the Relationship between Loyalty Programs and Financial Performance of Selected Firms in Service Industry in Kenya

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Bibliographic Details
Main Authors:	Kiarie, John, Kirori, Gabriel, Wachira, David
Format:	Article
Language:	English
Published:	Journal of Economics 2023
Subjects:	LoyaltyPrograms FinancialPerformance Gearing Ratio & Kenya
Online Access:	https://repository.daystar.ac.ke/handle/123456789/4183
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