Influence of Marketing Promotions on Lifestyle Consumption by the Middle Class: A Case of Customers of Selected Premium Restaurants in Nairobi
Master of Business Administration in Marketing
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Main Author: | Mburu, Jackline Wairimu |
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Format: | Thesis |
Language: | English |
Published: |
Daystar University, School of Business and Economics
2021
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Subjects: | |
Online Access: | https://repository.daystar.ac.ke/handle/123456789/3455 |
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