An Assessment of Corporate Diversification Strategies and Their Role in Building Market Dominance: A Case of General Electric, Nairobi, Kenya

Master of Business Administration in Marketing

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Bibliographic Details
Main Author:	Sheila, M.Mwangi
Format:	Thesis
Language:	English
Published:	Daystar University, School of Business and Economics 2021
Subjects:	Corporate Diversification Strategies Role in Building Market Dominance Case of General Electric Nairobi, Kenya
Online Access:	https://repository.daystar.ac.ke/handle/123456789/3449
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