An evaluation of strategic responses to gain competitiveness in cement industry: a case of selected cement manufacturing firms in kenya
The overall purpose of this study was to evaluate the strategic responses to gain competitiveness in cement manufacturing industry. Methodology: The study employed a descriptive research design. The population for this study was all the employees in all the six firms currently operating in the indus...
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| Format: | Article |
| Language: | English |
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Journal of Strategic Management
2019
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| Online Access: | https://repository.daystar.ac.ke/handle/123456789/2990 |
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| author | Kibet, Amos Kipkoech Koyier, Thomas Wachira, Muturi |
| author_facet | Kibet, Amos Kipkoech Koyier, Thomas Wachira, Muturi |
| author_sort | Kibet, Amos Kipkoech |
| collection | DSpace |
| description | The overall purpose of this study was to evaluate the strategic responses to gain competitiveness in cement manufacturing industry. Methodology: The study employed a descriptive research design. The population for this study was all the employees in all the six firms currently operating in the industry. The target population of the study was all the management staff of the three selected cement manufacturing firms. Questionnaires were used as data collection instruments. Qualitative and quantitative research analysis was used to analysis the data. Results: The study findings indicated that there was high level of competition between the cement manufacturing companies and hence the companies needed to put in place strategies to counter the competition in order to gain competitive advantage amongst the firms. The study results indicated that there were various strategic responses that were adopted by the cement manufacturing companies in order to gain competitiveness. These strategies included innovation, integration, outsourcing and diversification. Unique contribution to theory, practice and policy: The study also recommends that the management of the manufacturing firms should carry out a bench-marking activity against the best players in the market as a way of improving their logistics outsourcing practices. This would enable them to achieve undisputed performance of their supply chains |
| format | Article |
| id | oai:repository.daystar.ac.ke:123456789-2990 |
| institution | Daystar University |
| language | English |
| publishDate | 2019 |
| publisher | Journal of Strategic Management |
| record_format | dspace |
| spelling | oai:repository.daystar.ac.ke:123456789-29902024-02-21T17:51:04Z An evaluation of strategic responses to gain competitiveness in cement industry: a case of selected cement manufacturing firms in kenya Kibet, Amos Kipkoech Koyier, Thomas Wachira, Muturi Outsourcing Performance Logistics Warehousing The overall purpose of this study was to evaluate the strategic responses to gain competitiveness in cement manufacturing industry. Methodology: The study employed a descriptive research design. The population for this study was all the employees in all the six firms currently operating in the industry. The target population of the study was all the management staff of the three selected cement manufacturing firms. Questionnaires were used as data collection instruments. Qualitative and quantitative research analysis was used to analysis the data. Results: The study findings indicated that there was high level of competition between the cement manufacturing companies and hence the companies needed to put in place strategies to counter the competition in order to gain competitive advantage amongst the firms. The study results indicated that there were various strategic responses that were adopted by the cement manufacturing companies in order to gain competitiveness. These strategies included innovation, integration, outsourcing and diversification. Unique contribution to theory, practice and policy: The study also recommends that the management of the manufacturing firms should carry out a bench-marking activity against the best players in the market as a way of improving their logistics outsourcing practices. This would enable them to achieve undisputed performance of their supply chains 2019-09-20T09:27:33Z 2019-09-20T09:27:33Z 2017 Article An evaluation of strategic responses to gain competitiveness in cement industry: a case of selected cement manufacturing firms in kenya by Amos Kipkoech Kibet, Thomas Koyier and Muturi Wachira. Journal of Strategic Management, Vol.1, Issue 2 No.3, pp 46 - 67, 2017 2520-0461 https://repository.daystar.ac.ke/handle/123456789/2990 en application/pdf Journal of Strategic Management |
| spellingShingle | Outsourcing Performance Logistics Warehousing Kibet, Amos Kipkoech Koyier, Thomas Wachira, Muturi An evaluation of strategic responses to gain competitiveness in cement industry: a case of selected cement manufacturing firms in kenya |
| title | An evaluation of strategic responses to gain competitiveness in cement industry: a case of selected cement manufacturing firms in kenya |
| title_full | An evaluation of strategic responses to gain competitiveness in cement industry: a case of selected cement manufacturing firms in kenya |
| title_fullStr | An evaluation of strategic responses to gain competitiveness in cement industry: a case of selected cement manufacturing firms in kenya |
| title_full_unstemmed | An evaluation of strategic responses to gain competitiveness in cement industry: a case of selected cement manufacturing firms in kenya |
| title_short | An evaluation of strategic responses to gain competitiveness in cement industry: a case of selected cement manufacturing firms in kenya |
| title_sort | evaluation of strategic responses to gain competitiveness in cement industry: a case of selected cement manufacturing firms in kenya |
| topic | Outsourcing Performance Logistics Warehousing |
| url | https://repository.daystar.ac.ke/handle/123456789/2990 |
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An evaluation of strategic responses to gain competitiveness in cement industry: a case of selected cement manufacturing firms in Kenya / 
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