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Orchestrating Public Opinion : How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 /

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"Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential ca...

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-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Christiansen, Paul Victor (Зохиогч)
Формат: Цахим Цахим ном
Хэл сонгох:англи
Хэвлэсэн: Amsterdam : Amsterdam University Press, [2018]
Цуврал:Book collections on Project MUSE.
Нөхцлүүд:
Music in advertising.
Music > Political aspects.
SOCIAL SCIENCE > General.
SOCIAL SCIENCE > Popular Culture.
SOCIAL SCIENCE > Anthropology > Cultural.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
Society & culture: general.
Musique dans la publicite > États-Unis > 21e siecle.
Musique dans la publicite > États-Unis > 20e siecle.
Musique > Aspect politique > États-Unis > Histoire > 21e siecle.
Musique > Aspect politique > États-Unis > Histoire > 20e siecle.
Music in advertising > United States > 21st century.
Music in advertising > United States > 20th century.
Music > Political aspects > United States > History > 21st century.
Music > Political aspects > United States > History > 20th century.
United States.
History.
Electronic books.
Онлайн хандалт:Full text available:
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Нүүр зураг

Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016 / -н Christiansen, Paul Victor

Хэвлэсэн 2018
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