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Kotex, Kleenex, Huggies : Kimberly-Clark and the Consumer Revolution in American Business /

At the core of Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. Its first big commercial success was Kotex, which came from sanitary wound bandages developed in World War I. Similar...

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Bibliographic Details
Main Author:	Heinrich, Thomas R., 1963-
Other Authors:	Batchelor, Bob
Format:	Electronic eBook
Language:	English
Published:	Columbus : Ohio State University Press, 2004.
Series:	Book collections on Project MUSE.
Subjects:	Kimberly-Clark Corporation. Kimberly-Clark Corporation > History. Sanitary supply industry. Consumer behavior. Produits d'hygiene > Industrie > États-Unis > Histoire. Consommateurs > Comportement > États-Unis > Études de cas. Sanitary supply industry > United States > History. Consumer behavior > United States > Case studies. United States. History. Case studies. Electronic books.
Online Access:	Full text available:
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