Impact of Opinion Leaders in Crisis Communication Management: A Case Study of Kipeto Energy, Kenya
MASTER OF ARTS in Communication
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| Format: | Thesis |
| Language: | English |
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Daystar University, School of Communication
2024
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| Online Access: | https://repository.daystar.ac.ke/handle/123456789/4761 |
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| author | Onyango, Bernard Omollo |
| author_facet | Onyango, Bernard Omollo |
| author_sort | Onyango, Bernard Omollo |
| collection | DSpace |
| description | MASTER OF ARTS
in Communication |
| format | Thesis |
| id | ir-123456789-4761 |
| institution | Daystar University |
| language | English |
| publishDate | 2024 |
| publisher | Daystar University, School of Communication |
| record_format | dspace |
| spelling | ir-123456789-47612024-07-17T13:40:30Z Impact of Opinion Leaders in Crisis Communication Management: A Case Study of Kipeto Energy, Kenya Onyango, Bernard Omollo Crisis Communication Management Opinion Leaders Kipeto Energy MASTER OF ARTS in Communication The purpose of this study was to evaluate the impact of opinion leaders in crisis communication management with a case study of Kipeto Energy, Kenya. The objectives of this study were to identify the role of opinion leaders at Kipeto Energy in crisis communication management, identify other crisis communication management strategies employed at Kipeto Energy and to assess the impact of opinion leaders in managing crisis communication at Kipeto Energy. The study used Situational Crisis Communication Theory was developed by Coombs and his associates in 1995. The premise of the theory is that crisis always has a psychological attitude, and this attitude affects how the affected parties will interact with the organization. Questionnaires were primarily used to collect data. opinion leaders had played a critical role in bridging the gap between the community and the organization during crisis and that at no single instance has the organization employed the services of incompetent opinion leaders that ever led to a prolonged crisis. The findings show good strategies used by Kipeto Energy in obtaining and using opinion leaders to deliver relevant messages to individuals. The study also found that that Kipeto Energy continuously looks for trustworthy and credible opinion leaders as well as training newly employed opinion leaders on the mission and vision of the organization whereby 50% agreed with this as individual, these findings agreed with a study by The study recommends that the participants in the study to investigate how opinion leaders wield influence during a crisis, exploring their roles in shaping public opinion. The study recommends further research on exploration of how AI can assist opinion leaders in crisis communication, including sentiment analysis, content recommendation and real time monitoring of employee sentiments School of Communication of Daystar University 2024-07-17T13:37:26Z 2024-07-17T13:37:26Z 2023-10 Thesis Onyango, B. O., (2023). Impact of Opinion Leaders in Crisis Communication Management: A Case Study of Kipeto Energy, Kenya: Daystar University, School of Communication https://repository.daystar.ac.ke/handle/123456789/4761 en application/pdf Daystar University, School of Communication |
| spellingShingle | Crisis Communication Management Opinion Leaders Kipeto Energy Onyango, Bernard Omollo Impact of Opinion Leaders in Crisis Communication Management: A Case Study of Kipeto Energy, Kenya |
| title | Impact of Opinion Leaders in Crisis Communication Management: A Case Study of Kipeto Energy, Kenya |
| title_full | Impact of Opinion Leaders in Crisis Communication Management: A Case Study of Kipeto Energy, Kenya |
| title_fullStr | Impact of Opinion Leaders in Crisis Communication Management: A Case Study of Kipeto Energy, Kenya |
| title_full_unstemmed | Impact of Opinion Leaders in Crisis Communication Management: A Case Study of Kipeto Energy, Kenya |
| title_short | Impact of Opinion Leaders in Crisis Communication Management: A Case Study of Kipeto Energy, Kenya |
| title_sort | impact of opinion leaders in crisis communication management: a case study of kipeto energy, kenya |
| topic | Crisis Communication Management Opinion Leaders Kipeto Energy |
| url | https://repository.daystar.ac.ke/handle/123456789/4761 |
| work_keys_str_mv | AT onyangobernardomollo impactofopinionleadersincrisiscommunicationmanagementacasestudyofkipetoenergykenya |