University Crises in Africa: A Situational Crisis Communication Theory Case Study of Daystar University, Kenya
Journal Article
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| Format: | Article |
| Language: | English |
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Communicatio South African Journal for Communication Theory and Research
2024
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| Online Access: | https://repository.daystar.ac.ke/handle/123456789/4331 |
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| _version_ | 1809369208725700608 |
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| author | Muindi, Benjamin & Kiarie, Caroline |
| author_facet | Muindi, Benjamin & Kiarie, Caroline |
| author_sort | Muindi, Benjamin & Kiarie, Caroline |
| collection | DSpace |
| description | Journal Article |
| format | Article |
| id | ir-123456789-4331 |
| institution | Daystar University |
| language | English |
| publishDate | 2024 |
| publisher | Communicatio South African Journal for Communication Theory and Research |
| record_format | dspace |
| spelling | ir-123456789-43312024-08-13T09:44:36Z University Crises in Africa: A Situational Crisis Communication Theory Case Study of Daystar University, Kenya Muindi, Benjamin & Kiarie, Caroline communication in Africa African universities crisis response strategies crisis at Daystar University crisis communication Journal Article While disruption of learning has become a common, almost a permanent feature, of universities in Africa, crisis response strategies in these organisations remain understudied. This article reports on a case study which focused on Daystar University (DU) in Kenya that was plunged into a crisis leading to its closure when students boycotted lectures to protest poor infrastructure and fee increment. The study used Coombs Situational Crisis Communication Theory (SCCT) to analyse crisis response strategies utilised at DU. The study found that the reputational threat was severe and that the university identified with the victim cluster in its crisis response strategies to protect its positive reputational history. Specifically, the SCCT deny response strategies were applied in DU’s initial communication utilising the corresponding scapegoat tactic. But later, deal response strategies were applied although ineffectively. Thus, the research recommends that in future, DU should broaden its crisis response strategies in order to effectively reach all constituencies and protect its reputational capital. Daystar University 2024-04-30T09:25:40Z 2024-04-30T09:25:40Z 2021-11 Article Benjamin Muindi & Caroline Kiarie (2021) University Crises in Africa: A Situational Crisis Communication Theory Case Study of Daystar University, Kenya, Communicatio, 47:2, 79-95, DOI: 10.1080/02500167.2021.1976239 To link to this article: https://doi.org/10.1080/02500167.2021.1976239 0250-0167 https://repository.daystar.ac.ke/handle/123456789/4331 en Volume 47 | Number 2 | 2021 | pp. 79–95 application/pdf Communicatio South African Journal for Communication Theory and Research |
| spellingShingle | communication in Africa African universities crisis response strategies crisis at Daystar University crisis communication Muindi, Benjamin & Kiarie, Caroline University Crises in Africa: A Situational Crisis Communication Theory Case Study of Daystar University, Kenya |
| title | University Crises in Africa: A Situational Crisis Communication Theory Case Study of Daystar University, Kenya |
| title_full | University Crises in Africa: A Situational Crisis Communication Theory Case Study of Daystar University, Kenya |
| title_fullStr | University Crises in Africa: A Situational Crisis Communication Theory Case Study of Daystar University, Kenya |
| title_full_unstemmed | University Crises in Africa: A Situational Crisis Communication Theory Case Study of Daystar University, Kenya |
| title_short | University Crises in Africa: A Situational Crisis Communication Theory Case Study of Daystar University, Kenya |
| title_sort | university crises in africa: a situational crisis communication theory case study of daystar university, kenya |
| topic | communication in Africa African universities crisis response strategies crisis at Daystar University crisis communication |
| url | https://repository.daystar.ac.ke/handle/123456789/4331 |
| work_keys_str_mv | AT muindibenjaminkiariecaroline universitycrisesinafricaasituationalcrisiscommunicationtheorycasestudyofdaystaruniversitykenya |