The Critical Role of Crisis Communication Plan in Corporations’ Crises Preparedness and Management
Journal article
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| Language: | English |
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Daystar University
2022
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| Online Access: | https://repository.daystar.ac.ke/handle/123456789/3961 |
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| author | Lando, Agnes Lucy |
| author_facet | Lando, Agnes Lucy |
| author_sort | Lando, Agnes Lucy |
| collection | DSpace |
| description | Journal article |
| format | Article |
| id | ir-123456789-3961 |
| institution | Daystar University |
| language | English |
| publishDate | 2022 |
| publisher | Daystar University |
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| spelling | ir-123456789-39612024-02-21T16:22:13Z The Critical Role of Crisis Communication Plan in Corporations’ Crises Preparedness and Management Lando, Agnes Lucy Critical Role Crisis Communication Plan in Corporations Crises Preparedness and Management Journal article Many corporations have a Crisis Management Plan (CMP), which is designed to handle crises. These plans may include crisis response drills, evacuation plans, and standby machines/generators. However, when it comes to communication during a crisis, many organizations are ill-prepared because they lack a Crisis Communication Plan (CCP). Following the September 21, 2013 attack on the Westgate Mall in Nairobi, the public’s praises for the security forces swiftly degenerated into blame, insults, and expressions of betrayal. The government seemed unprepared. There was no clearly spelt out CCP detailing what and when to release information, as well as who and how to make the release. Hence, every step the government took to give updates about the attack and what it was doing to secure the mall and save people was challenged by the media and the public. The lack of a CCP was evident in the presentation of several spokespersons by the authorities, double talk, conflicting messages, and uncertainty on the matter. This paper thus argues that while corporations strive for a variety of strategies for crisis management, there is need to also enshrine CCP in their CMP. It utilizes Coombs’ (2012) three-stage crisis management model that carefully considers the pre-crisis, crisis, and post-crisis stages. Focusing on selected corporations in Kenya that suffered crises between June 1, 2012 and October 30, 2013, this research holds that the crises duration and negative impact could have been lessened if the organizations integrated effective CCP in their CMP Daystar university 2022-07-18T13:39:58Z 2022-07-18T13:39:58Z 2014-06 Article Lando, Agnes Lucy. (2014). The Critical Role of Crisis Communication Plan in Corporations’ Crises Preparedness and Management. Global Media Journal, Canadian Edition. 7. 5-19. 1918-591X https://repository.daystar.ac.ke/handle/123456789/3961 en application/pdf Daystar University |
| spellingShingle | Critical Role Crisis Communication Plan in Corporations Crises Preparedness and Management Lando, Agnes Lucy The Critical Role of Crisis Communication Plan in Corporations’ Crises Preparedness and Management |
| title | The Critical Role of Crisis Communication Plan in Corporations’ Crises Preparedness and Management |
| title_full | The Critical Role of Crisis Communication Plan in Corporations’ Crises Preparedness and Management |
| title_fullStr | The Critical Role of Crisis Communication Plan in Corporations’ Crises Preparedness and Management |
| title_full_unstemmed | The Critical Role of Crisis Communication Plan in Corporations’ Crises Preparedness and Management |
| title_short | The Critical Role of Crisis Communication Plan in Corporations’ Crises Preparedness and Management |
| title_sort | critical role of crisis communication plan in corporations’ crises preparedness and management |
| topic | Critical Role Crisis Communication Plan in Corporations Crises Preparedness and Management |
| url | https://repository.daystar.ac.ke/handle/123456789/3961 |
| work_keys_str_mv | AT landoagneslucy thecriticalroleofcrisiscommunicationplanincorporationscrisespreparednessandmanagement AT landoagneslucy criticalroleofcrisiscommunicationplanincorporationscrisespreparednessandmanagement |