Effect of Strategic Innovation on Performance of Firms in Kenya: A Case Study of Seven Seas Technologies

Master Of Business Administration In Strategic Management

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Main Author: Njau, Catherine W.
Format: Thesis
Language:English
Published: Daystar University School of Business and Economics 2021
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Online Access:https://repository.daystar.ac.ke/handle/123456789/3730
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author Njau, Catherine W.
author_facet Njau, Catherine W.
author_sort Njau, Catherine W.
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description Master Of Business Administration In Strategic Management
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institution Daystar University
language English
publishDate 2021
publisher Daystar University School of Business and Economics
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spelling ir-123456789-37302024-02-21T16:18:56Z Effect of Strategic Innovation on Performance of Firms in Kenya: A Case Study of Seven Seas Technologies Njau, Catherine W. Strategic Innovation Performance of Firms in Kenya Seven Seas Technologies Master Of Business Administration In Strategic Management The study focused to analyze the effect of strategic innovation on performance of firms in Kenya; a case study of Seven Seas Technologies. Its objectives were to assess the strategic innovations used at Seven Seas Technologies, to establish the determinants of firm performance at Seven Seas Technologies, and finally to assess the effect of strategic innovations on firm performance at Seven Seas Technologies. The study adopted descriptive research design because it enabled the researcher to identify and describe the population under study and analyze Seven Seas Technologies, in terms of strategic innovations and how they have affected its performance. In this study the research was conducted at Seven Seas Technologies, Nairobi, which had a target population of 96 employees. The census approach was used to selects the respondents of the study. This study used primary data, which was collected through questionnaires. Data analysis methods involved quantitative procedures that included descriptive statistical methods such as means and frequencies. The findings showed that the organization had integrated various process innovations, product innovations and market innovations which positively enhanced the organizational performance in terms customer satisfaction, reduction in market transactions costs and establishments of feedback channels to capture customer information to further improve organization performance. Based on the findings, the study concluded that organization in this modern business environment rely significantly on strategic innovations at various level in their value chain to enhance their performance. The study recommends that any firms that seeks to enhance their performance should focus on integrating latest and relevant innovation in their sectors in various value chains in their organization. Innovations reduce operation costs and enhance performance of firms. School of Business and Economics Daystar University 2021-11-23T05:14:42Z 2021-11-23T05:14:42Z 2018-10 Thesis Njau. C. W. (2018). Effect of Strategic Innovation on Performance of Firms in Kenya: A Case Study of Seven Seas Technologies. Daystar University School of Business and Economics https://repository.daystar.ac.ke/handle/123456789/3730 en application/pdf Daystar University School of Business and Economics
spellingShingle Strategic Innovation
Performance of Firms in Kenya
Seven Seas Technologies
Njau, Catherine W.
Effect of Strategic Innovation on Performance of Firms in Kenya: A Case Study of Seven Seas Technologies
title Effect of Strategic Innovation on Performance of Firms in Kenya: A Case Study of Seven Seas Technologies
title_full Effect of Strategic Innovation on Performance of Firms in Kenya: A Case Study of Seven Seas Technologies
title_fullStr Effect of Strategic Innovation on Performance of Firms in Kenya: A Case Study of Seven Seas Technologies
title_full_unstemmed Effect of Strategic Innovation on Performance of Firms in Kenya: A Case Study of Seven Seas Technologies
title_short Effect of Strategic Innovation on Performance of Firms in Kenya: A Case Study of Seven Seas Technologies
title_sort effect of strategic innovation on performance of firms in kenya: a case study of seven seas technologies
topic Strategic Innovation
Performance of Firms in Kenya
Seven Seas Technologies
url https://repository.daystar.ac.ke/handle/123456789/3730
work_keys_str_mv AT njaucatherinew effectofstrategicinnovationonperformanceoffirmsinkenyaacasestudyofsevenseastechnologies