The Effect of Relationship Marketing Strategies on Performance in the Hotel Industry in Kenya: A Case of Five Star Hotels in Nairobi
This paper examined relationship marketing strategies and performance in the five star hotels. The objectives of the study were; to determine the relationship marketing strategies used by five star hotels located within Nairobi, to evaluate the effectiveness of the relationship marketing strategies...
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| Format: | Thesis |
| Language: | English |
| Published: |
Daystar University
2019
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| Subjects: | |
| Online Access: | https://repository.daystar.ac.ke/handle/123456789/3001 |
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