The Effect of Relationship Marketing Strategies on Performance in the Hotel Industry in Kenya: A Case of Five Star Hotels in Nairobi

This paper examined relationship marketing strategies and performance in the five star hotels. The objectives of the study were; to determine the relationship marketing strategies used by five star hotels located within Nairobi, to evaluate the effectiveness of the relationship marketing strategies...

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Bibliographic Details
Main Author: Ng’ang’a, Sylvia Mukenyi
Format: Thesis
Language:English
Published: Daystar University 2019
Subjects:
Online Access:https://repository.daystar.ac.ke/handle/123456789/3001
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