Omslagsbild

QR-kod

Managing customer experience and relationships : a strategic framework /

Visa andra versioner (1)

Sparad:

Bibliografiska uppgifter
Huvudupphovsmän:	Peppers, Don (Författare, medförfattare), Rogers, Martha, 1952- (Författare, medförfattare)
Materialtyp:	Elektronisk E-bok
Språk:	engelska
Publicerad:	Hoboken, New Jersey : Wiley, 2017.
Upplaga:	Third edition.
Ämnen:	Customer relations > Management. Consumers' preferences. Relationship marketing. Information storage and retrieval systems > Marketing. Electronic books.
Länkar:	An electronic book accessible through the World Wide Web; click to view
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

Liknande verk

Managing customer experience and relationships : a strategic framework /
av: Peppers, Don, et al.
Publicerad: (2017)

Managing customer relationships a strategic framework /
av: Peppers, Don
Publicerad: (2011)

Managing customer relationships a strategic framework /
av: Peppers, Don
Publicerad: (2011)

Behavioral marketing : delivering personalized experiences at scale /
av: Walters, Dave, 1968-
Publicerad: (2015)

Behavioral marketing : delivering personalized experiences at scale /
av: Walters, Dave, 1968-
Publicerad: (2015)

Preference pollution how markets create the desires we dislike /
av: George, David (David L.)
Publicerad: (2004)

Preference pollution how markets create the desires we dislike /
av: George, David (David L.)
Publicerad: (2004)

Customer relationship management how to turn a good business into a great one! /
av: Roberts-Phelps, Graham
Publicerad: (2001)

Customer relationship management how to turn a good business into a great one! /
av: Roberts-Phelps, Graham
Publicerad: (2001)

Managing the new customer relationship strategies to engage the social customer and build lasting value /
av: Gordon, Ian H.
Publicerad: (2013)

Managing the new customer relationship strategies to engage the social customer and build lasting value /
av: Gordon, Ian H.
Publicerad: (2013)

Customer experience management a revolutionary approach to connecting with your customers /
av: Schmitt, Bernd
Publicerad: (2003)

Customer experience management a revolutionary approach to connecting with your customers /
av: Schmitt, Bernd
Publicerad: (2003)

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
av: Cundari, Aldo
Publicerad: (2015)

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
av: Cundari, Aldo
Publicerad: (2015)

Conquering consumerspace marketing strategies for a branded world /
av: Solomon, Michael R.
Publicerad: (2003)

Conquering consumerspace marketing strategies for a branded world /
av: Solomon, Michael R.
Publicerad: (2003)

Effect of customer relationship management on competitive advantage in private universities in Kenya : a case of Daystar University, Nairobi Campus /
av: Macharia, Joel
Publicerad: (2016)

The role of internal branding in improving customer service delivery : a case study of Kenya Power /
av: Mbau, Miriam Wanjiku
Publicerad: (2020)

Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
av: Malhotra, Naresh K., et al.
Publicerad: (2016)

Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
av: Malhotra, Naresh K., et al.
Publicerad: (2016)

Handbook of brand relationships
Publicerad: (2009)

Handbook of brand relationships
Publicerad: (2009)

Eliminate customer turnoffs /
av: Timm, Paul R.

Exceed customer expectations /
av: Timm, Paul R.

Eliminate customer turnoffs /
av: Timm, Paul R.

Exceed customer expectations /
av: Timm, Paul R.

Total customer value management : transforming business thinking /
av: Mahajan, Gautam, 1946-
Publicerad: (2010)

Total customer value management : transforming business thinking /
av: Mahajan, Gautam, 1946-
Publicerad: (2010)

Analytics and dynamic customer strategy : big profits from big data /
av: Tanner, John F.
Publicerad: (2014)

Analytics and dynamic customer strategy : big profits from big data /
av: Tanner, John F.
Publicerad: (2014)

Business analytics for sales and marketing managers how to compete in the information age /
av: Laursen, Gert H. N.
Publicerad: (2011)

Business analytics for sales and marketing managers how to compete in the information age /
av: Laursen, Gert H. N.
Publicerad: (2011)

The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
av: Smith, Mari, 1966-
Publicerad: (2011)

The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
av: Smith, Mari, 1966-
Publicerad: (2011)

Managing market relationships methodological and empirical insights /
av: Lindgreen, Adam
Publicerad: (2008)

Managing market relationships methodological and empirical insights /
av: Lindgreen, Adam
Publicerad: (2008)

Pathways less travelled to value creation interaction, dialogue and knowledge generation /
Publicerad: (2004)

Pathways less travelled to value creation interaction, dialogue and knowledge generation /
Publicerad: (2004)

Factors influencing the type of vehicle purchase decisions in Kenya : a case of new motor vehicle buyers in Nairobi County /
av: Weche, Barnabas Reuben
Publicerad: (2016)