Achieving success through innovation : cases and insights from the hospitality, travel, and tourism industry /

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书目详细资料
Main Authors: Enz, Cathy A., 1956- (Author), Kimes, Sheryl E. (Author), Siguaw, Judy A. (Author), Verma, Rohit (Author), Walsh, Kate (Author)
其他作者: Withiam, Glenn (Editor)
格式: 电子 电子书
语言:英语
出版: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
版:First edition.
丛编:Service systems and innovations in business and society collection.
主题:
在线阅读:An electronic book accessible through the World Wide Web; click to view
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书本目录:
  • 1. The nature of innovation
  • 2. Improving the customer experience
  • 3. Better human resources for improved operations
  • 4. Sustainability innovation
  • 5. Applying technology for corporate success
  • 6. Innovative restaurant concepts
  • 7. Lodging concept innovation
  • 8. Strategic intermediation
  • 9. Achieving success through innovation
  • About the authors
  • Index.