Bauer, T. (2016). Marketing performance: 10 simple rules to navigate today's complex marketing analytics space. Wiley.
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Cita Chicago (17th ed.)
Bauer, Thomas. Marketing Performance: 10 Simple Rules to Navigate Today's Complex Marketing Analytics Space. Chichester, West Sussex, England: Wiley, 2016.
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Cita MLA (9th ed.)
Bauer, Thomas. Marketing Performance: 10 Simple Rules to Navigate Today's Complex Marketing Analytics Space. Wiley, 2016.
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Atenció: Aquestes cites poden no estar 100% correctes.