Copertina

Codice QR

Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /

Salvato in:

Dettagli Bibliografici
Autori principali:	Malhotra, Naresh K. (Autore), Uslay, Can, 1973- (Autore), Bayraktar, Ahmet (Autore)
Natura:	Elettronico eBook
Lingua:	inglese
Pubblicazione:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Edizione:	First edition.
Serie:	Marketing strategy collection.
Soggetti:	Relationship marketing. B2B relationships B2C relationships customer lifetime value customer loyalty customer relationship management customer satisfaction electronic relationship marketing internal marketing loyalty and rewards programs mindful relationship marketing relationship marketing value cocreation
Accesso online:	An electronic book accessible through the World Wide Web; click to view
Tags:	Aggiungi Tag Nessun Tag, puoi essere il primo ad aggiungerne!!

Documenti analoghi

Brand advocates turning enthusiastic customers into a powerful marketing force /
di: Fuggetta, Rob
Pubblicazione: (2012)

Service excellence : creating customer experiences that build relationships /
di: Bolton, Ruth N. (Ruth Nancy)
Pubblicazione: (2016)

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
di: Cundari, Aldo
Pubblicazione: (2015)

Pathways less travelled to value creation interaction, dialogue and knowledge generation /
Pubblicazione: (2004)

Customer relationship management how to turn a good business into a great one! /
di: Roberts-Phelps, Graham
Pubblicazione: (2001)

The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
di: Smith, Mari, 1966-
Pubblicazione: (2011)

Handbook of brand relationships
Pubblicazione: (2009)

Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /
di: Lowenstein, Michael W., 1942-
Pubblicazione: (2014)

The book of business awesome how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do /
di: Stratten, Scott
Pubblicazione: (2012)

Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
di: Jaffe, Joseph, 1970-
Pubblicazione: (2007)

Managing the new customer relationship strategies to engage the social customer and build lasting value /
di: Gordon, Ian H.
Pubblicazione: (2013)

Customer experience management a revolutionary approach to connecting with your customers /
di: Schmitt, Bernd
Pubblicazione: (2003)

Relationship marketing : perspectives,dimensions and contexts /
di: Harwood, Tracy...[et al.]
Pubblicazione: (2008)

Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
di: Halinen, Aino, 1961-
Pubblicazione: (1997)

Microsoft Dynamics CRM 4 for dummies
di: Scott, Joel
Pubblicazione: (2008)

Spark be more innovative through co-creation /
di: Winsor, John, 1959-
Pubblicazione: (2005)

Analytics and dynamic customer strategy : big profits from big data /
di: Tanner, John F.
Pubblicazione: (2014)

Managing market relationships methodological and empirical insights /
di: Lindgreen, Adam
Pubblicazione: (2008)

Total customer value management : transforming business thinking /
di: Mahajan, Gautam, 1946-
Pubblicazione: (2010)

Connected CRM : implementing a big-data-driven, customer-centric business strategy /
di: Williams, David, 1963-
Pubblicazione: (2014)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
di: Dempster, Craig, et al.
Pubblicazione: (2015)

Making the client connection maximizing the power of your personality, presentations, and presence /
di: DeMoss, Gary
Pubblicazione: (2004)

Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement /
di: Frawley, Andrew
Pubblicazione: (2015)

Managing customer relationships a strategic framework /
di: Peppers, Don
Pubblicazione: (2011)

Managing customer experience and relationships : a strategic framework /
di: Peppers, Don, et al.
Pubblicazione: (2017)

E-commerce relationship marketing
Pubblicazione: (2004)

The rainmaker's toolkit power strategies for finding, keeping, and growing profitable clients /
di: Mills, Harry, 1950-
Pubblicazione: (2004)

Eliminate customer turnoffs /
di: Timm, Paul R.

Exceed customer expectations /
di: Timm, Paul R.

The referral of a lifetime the networking system that produces bottom-line results-- every day! /
di: Templeton, Timothy L.
Pubblicazione: (2003)

The co-creation paradigm /
di: Ramaswamy, Venkatram, et al.
Pubblicazione: (2014)

Effect of Social Customer Relationship Management on Loyalty: A Case of Kenyatta University Postmodern Library Safaricom Subscribers
di: Mulinge, Lillian
Pubblicazione: (2022)

Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
di: Vincent, Laurence
Pubblicazione: (2012)

Marketing strategy for small- to medium-sized manufacturers a practical guide for generating growth, profit, and sales /
di: France, Charles E.
Pubblicazione: (2013)

Microsoft Dynamics Sure Step 2010 the smart guide to the successful delivery of Microsoft Dynamics business solutions /
di: Shankar, Chandru
Pubblicazione: (2011)

Sales therapy? effective selling for the small business owner /
di: Leboff, Grant
Pubblicazione: (2007)

Strategic alliances & marketing partnerships gaining competitive advantage through collaboration and partnering /
di: Gibbs, Richard, 1955-
Pubblicazione: (2009)

The experience effect engage your customers with a consistent and memorable brand experience /
di: Joseph, Jim, 1963-
Pubblicazione: (2010)

Managing conflict at work : the art of communication /
di: Murphy, Jim
Pubblicazione: (1994)

Effective teamwork /
di: Maginn, Michael D.
Pubblicazione: (1996)