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Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /

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Bibliográfalaš dieđut
Váldodahkkit:	Malhotra, Naresh K. (Dahkki), Uslay, Can, 1973- (Dahkki), Bayraktar, Ahmet (Dahkki)
Materiálatiipa:	Elektrovnnalaš E-girji
Giella:	eaŋgalasgiella
Almmustuhtton:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.
Preanttus:	First edition.
Ráidu:	Marketing strategy collection.
Fáttát:	Relationship marketing. B2B relationships B2C relationships customer lifetime value customer loyalty customer relationship management customer satisfaction electronic relationship marketing internal marketing loyalty and rewards programs mindful relationship marketing relationship marketing value cocreation
Liŋkkat:	An electronic book accessible through the World Wide Web; click to view
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

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Service excellence : creating customer experiences that build relationships /
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Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
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Customer relationship management how to turn a good business into a great one! /
Dahkki: Roberts-Phelps, Graham
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The new relationship marketing : how to build a large, loyal, profitable network using the social Web /
Dahkki: Smith, Mari, 1966-
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Handbook of brand relationships
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Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership /
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The book of business awesome how engaging your customers and employees can make your business thrive ; The book of business unawesome : the cost of not listening, engaging, or being great at what you do /
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Managing the new customer relationship strategies to engage the social customer and build lasting value /
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Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /
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Customer experience management a revolutionary approach to connecting with your customers /
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Relationship marketing : perspectives,dimensions and contexts /
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Relationship marketing in professional services a study of agency-client dynamics in the advertising sector /
Dahkki: Halinen, Aino, 1961-
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Microsoft Dynamics CRM 4 for dummies
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Managing market relationships methodological and empirical insights /
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The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
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Total customer value management : transforming business thinking /
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Managing customer relationships a strategic framework /
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Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement /
Dahkki: Frawley, Andrew
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The rainmaker's toolkit power strategies for finding, keeping, and growing profitable clients /
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Managing customer experience and relationships : a strategic framework /
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E-commerce relationship marketing
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The referral of a lifetime the networking system that produces bottom-line results-- every day! /
Dahkki: Templeton, Timothy L.
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The co-creation paradigm /
Dahkki: Ramaswamy, Venkatram, et al.
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Eliminate customer turnoffs /
Dahkki: Timm, Paul R.

Exceed customer expectations /
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Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
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Effect of Social Customer Relationship Management on Loyalty: A Case of Kenyatta University Postmodern Library Safaricom Subscribers
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Marketing strategy for small- to medium-sized manufacturers a practical guide for generating growth, profit, and sales /
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Strategic alliances & marketing partnerships gaining competitive advantage through collaboration and partnering /
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Sales therapy? effective selling for the small business owner /
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The experience effect engage your customers with a consistent and memorable brand experience /
Dahkki: Joseph, Jim, 1963-
Almmustuhtton: (2010)

Managing conflict at work : the art of communication /
Dahkki: Murphy, Jim
Almmustuhtton: (1994)

Effective teamwork /
Dahkki: Maginn, Michael D.
Almmustuhtton: (1996)