The art of client service : the classic guide, updated for today's marketers and advertisers /
"In a letter to the author, advertising agency Ogilvy & Mather's Chair and CEO emeritus Shelly Lazarus said, "The book is terrific. It's an easy read, and I agree with every word." Danny Meyer, legendary restaurateur and CEO of the Union Square Hospitality Group, describ...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, New Jersey :
John Wiley & Sons, Incorporated,
[2016]
|
| Edition: | Third edition. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 001 | ebr11175914 | ||
| 003 | MiAaPQ | ||
| 006 | m o d | | ||
| 007 | cr cn||||||||| | ||
| 008 | 160306t20162016nju ob 001 0 eng|d | ||
| 020 | |z 9781119227823 (hardback) | ||
| 020 | |z 9781119228318 | ||
| 020 | |a 9781119228288 (e-book) | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5823 |b .S69 2016eb | |
| 082 | 0 | 4 | |a 658.8/12 |2 23 |
| 100 | 1 | |a Solomon, Robert, |e author. | |
| 245 | 1 | 4 | |a The art of client service : |b the classic guide, updated for today's marketers and advertisers / |c Robert Solomon ; foreword by Ian Schafer. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Incorporated, |c [2016] | |
| 264 | 4 | |c �2016 | |
| 300 | |a 1 online resource (204 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 8 | |a Machine generated contents note: Dedication Foreword Introduction 1. What Makes Great Client Service? PART ONE: HOW TO BE GREAT WITH CLIENTS 2. Account Management's Role 3. Achieving The Next Level 4. Transforming A Career Into A Calling PART TWO: WINNING NEW BUSINESS FOR YOUR AGENCY 5. New Business: What It Is, Why It Is Important, And Why You Should Give A Damn 6. How To Contribute Before, During, And After Pitch Day 7. Getting To Yes PART THREE: BEGINNINNG A CLIENT RELATIONSHIP 8. In A High-Tech World, Be Low-Tech 9. What Success Looks Like 10. Always Manage Client Expectations From The Outset 11. Be Multilingual 12. Live The Client's Brand 13. Ask, "What Do My Colleagues Need To Create Great Advertising?" Then Deliver It PART FOUR: HOW TO. | |
| 520 | |a "In a letter to the author, advertising agency Ogilvy & Mather's Chair and CEO emeritus Shelly Lazarus said, "The book is terrific. It's an easy read, and I agree with every word." Danny Meyer, legendary restaurateur and CEO of the Union Square Hospitality Group, described the book as providing, "sensible, timeless advice for distinguishing your brand through generosity of spirit." This book outlines how to build better client relationships and work smarter with colleagues. It transforms what is viewed as an elusive, even ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities, into something definable and actionable, governed by a precise checklist of things designed to help guide work. The new version begins with a synthesis discussions the author has had with a wide range of advertising and marketing people about "what's wrong with advertising," setting up the material to follow. It ends with a provocative question, "Is account management dead," that the author counters in convincing fashion. In between there is practical, accessible content designed to help people get better at what they do"-- |c Provided by publisher. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Customer relations. | |
| 655 | 4 | |a Electronic books. | |
| 776 | 0 | 8 | |i Print version: |a Solomon, Robert. |t Art of client service : the classic guide, updated for today's marketers and advertisers. |d Hoboken, New Jersey : John Wiley & Sons, Incorporated, [2016] |z 9781119228318 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11175914 |z An electronic book accessible through the World Wide Web; click to view |
| 999 | |c 194788 |d 194788 | ||
Beyond advertising : creating value through all customer touchpoints / 
Advertising : concepts and strategies /