Marketing plan templates for enhancing profits /
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| 主要作者: | |
|---|---|
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2016.
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| 版: | First edition. |
| 丛编: | Marketing strategy collection.
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| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- Part I. Current marketing situation
- 1. Mission: focus on quality
- 2. Target market: describe key customers
- 3. Specialty: compete on strength
- 4. Suppliers: delegate weaknesses
- Part II. Marketing mix decisions
- 5. Products and services: offer treasures
- 6. Distribution: deliver delight
- 7. Promotion: trumpet empathy
- 8. Pricing: price as valued
- Part III. Taking action
- 9. Prospecting: target key prospects
- 10. Customer service: reward the best
- 11. Budgeting: concentrate resources
- 12. Action plan: jump into action
- Appendixes
- Appendix I. Joshua Gray, owner, Soft Spray Exterior Cleaning
- Appendix II. George Ilie, owner, Geoda Systems Inc
- Appendix III. Dr. Andrew Harris, co-owner, Florida Spine & Wellness Institute
- Appendix IV. Lorene King, executive director, NASCAR Foundation
- Appendix V. Tom Lenzini, business broker, Transworld Business Advisors
- Appendix VI. Carrie Greene, owner, Carrie Greene Coaching
- Appendix VIII. Ken and Anne-Marie Poulin, co-owners, First Response Disaster Team
- Notes
- Bibliography
- Index.