Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers /

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Détails bibliographiques
Auteurs principaux:	Le Bon, Jo�el (College teacher) (Auteur), Herman, Carl A. (Auteur)
Format:	Électronique eBook
Langue:	anglais
Publié:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Édition:	First edition.
Collection:	Selling and sales force management collection.
Sujets:	Selling > Key accounts. Marketing > Key accounts. Customer services. Key account management key account managers large customers complex sales selling center buying center buyer-seller relationships sales management and leadership value co-creation collaborative CRM sales technology
Accès en ligne:	An electronic book accessible through the World Wide Web; click to view
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