Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers /
Na minha lista:
| Main Authors: | , |
|---|---|
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Edição: | First edition. |
| Colecção: | Selling and sales force management collection.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- 1. Key account management, organizational alignment, and the selling center
- 2. Building and delivering value to key accounts
- 3. Leveraging collaborative CRM and technology
- 4. Business customer marketing and key account development
- Conclusion
- Biographies
- References
- Index.