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Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers /

Guardat en:
Dades bibliogràfiques
Autors principals: Le Bon, Jo�el (College teacher) (Autor), Herman, Carl A. (Autor)
Format: Electrònic eBook
Idioma:anglès
Publicat: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edició:First edition.
Col·lecció:Selling and sales force management collection.
Matèries:
Selling > Key accounts.
Marketing > Key accounts.
Customer services.
Key account management
key account managers
large customers
complex sales
selling center
buying center
buyer-seller relationships
sales management and leadership
value co-creation
collaborative CRM
sales technology
Accés en línia:An electronic book accessible through the World Wide Web; click to view
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Taula de continguts:
  • 1. Key account management, organizational alignment, and the selling center
  • 2. Building and delivering value to key accounts
  • 3. Leveraging collaborative CRM and technology
  • 4. Business customer marketing and key account development
  • Conclusion
  • Biographies
  • References
  • Index.

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