Corporate branding in Facebook fan pages : ideas for improving your brand value /

Corporate branding in Facebook fan pages : ideas for improving your brand value /

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Shows how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for i...

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Bibliographic Details
Main Authors: Zamith Brito, Eliane Pereira (Author), Zanette, Maria Carolina (Author), Caires Abdalla, Carla (Author), Ferreira, Mateus (Author), Limongi, Ricardo (Author), Rosenthal, Benjamin (Author)
Format: Electronic eBook
Language:English
Published: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edition:First edition.
Series:Digital and social media marketing and advertising collection.
Subjects:
Facebook (Electronic resource)
Internet marketing.
Branding (Marketing)
Corporate image.
corporate brands
Facebook
social media
Online Access:An electronic book accessible through the World Wide Web; click to view
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