An introduction to survey research /
Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | Electrónico eBook |
| Lenguaje: | inglés |
| Publicado: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Edición: | First edition. |
| Colección: | Quantitative approaches to decision making collection.
|
| Materias: | |
| Acceso en línea: | An electronic book accessible through the World Wide Web; click to view |
| Etiquetas: |
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|---|---|---|---|
| 001 | ebr11022271 | ||
| 003 | CaPaEBR | ||
| 005 | 20180830115403.0 | ||
| 006 | m eo d | ||
| 007 | cr cn |||m|||a | ||
| 008 | 150221s2015 nyu foab 001 0 eng d | ||
| 020 | |a 9781606498194 |q e-book | ||
| 020 | |z 9781606498187 |q paperback | ||
| 040 | |a CaBNVSL |b eng |e rda |c CaBNVSL |d CaBNVSL | ||
| 035 | |a (OCoLC)903856565 | ||
| 050 | 4 | |a HM538 |b .C685 2015 | |
| 082 | 0 | 4 | |a 300.723 |2 23 |
| 100 | 1 | |a Cowles, Ernest L., |e author. | |
| 245 | 1 | 3 | |a An introduction to survey research / |c Ernest L. Cowles and Edward Nelson. |
| 250 | |a First edition. | ||
| 264 | 1 | |a New York, New York (222 East 46th Street, New York, NY 10017) : |b Business Expert Press, |c 2015. | |
| 300 | |a 1 online resource (xii, 198 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 1 | |a Quantitative approaches to decision making collection, |x 2163-9582 | |
| 504 | |a Includes bibliographical references (pages 181-191) and index. | ||
| 505 | 0 | |a 1. Introduction -- 2. Probability sampling -- 3. Total survey error -- 4. Factors to consider when thinking about surveys -- 5. Modes of survey delivery -- 6. Writing good questions -- 7. Carrying out the survey -- 8. Presenting survey results -- Notes -- References -- Index. | |
| 506 | 1 | |a Access restricted to authorized users and institutions. | |
| 520 | 3 | |a This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the chapter and an annotated set of references indicating where readers can go for more information on chapter topics. | |
| 530 | |a Also available in print. | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 538 | |a System requirements: Adobe Acrobat reader. | ||
| 588 | |a Title from PDF title page (viewed on February 21, 2015). | ||
| 650 | 0 | |a Social surveys. | |
| 653 | |a ethical issues | ||
| 653 | |a internet surveys | ||
| 653 | |a interviewer training | ||
| 653 | |a mailed surveys | ||
| 653 | |a mixed-mode surveys | ||
| 653 | |a sampling, survey | ||
| 653 | |a survey construction | ||
| 653 | |a telephone surveys | ||
| 653 | |a web surveys | ||
| 700 | 1 | |a Nelson, Edward., |e author. | |
| 776 | 0 | 8 | |i Print version: |z 9781606498187 |
| 830 | 0 | |a Quantitative approaches to decision making collection. |x 2163-9582 | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=11022271 |z An electronic book accessible through the World Wide Web; click to view |
| 999 | |c 198162 |d 198162 | ||