Digital marketing management : a handbook for the current (or future) CEO /
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your b...
Saved in:
Main Author: | Zahay, Debra L. (Author) |
---|---|
Format: | Electronic eBook |
Language: | English |
Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
Edition: | First edition. |
Series: | Digital and social media marketing and advertising collection.
|
Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
Tags: |
![]()
No Tags, Be the first to tag this record!
|
Similar Items
-
Search engine optimization your visual blueprint to effective Internet marketing /
by: Jones, Kristopher B.
Published: (2008) -
Search engine optimization your visual blueprint for effective internet marketing /
by: Jones, Kristopher B.
Published: (2013) -
The handbook of online and social media research tools and techniques for market researchers /
by: Poynter, Ray
Published: (2010) -
Best practices in marketing with email newsletters for marketers and publishers /
Published: (2002) -
Inbound marketing and SEO insights from the Moz blog /
by: Fishkin, Rand
Published: (2013)